Minto Communities Calgary was behind the ball. They needed an entire launch campaign, including a sales center in 60 days to meet corporate headquarter’s expectations.
We started with market research into Minto’s newest development in Calgary’s own Kensington neighborhood. Anstice identified the buyer profiles for this area in Calgary, and built a respective marketing plan for each. Next, we worked on refreshing the Minto brand itself. We curated a new website that appealed to first-time, young buyers – educational resources, trust symbols, and interactivity were utilized to better round-out the user experience. Minto’s digital marketing efforts were enhanced by the creation of targeted, highly-curated content plans. Clean, minimalist, and highly visual campaigns were created to attract young millennial-aged buyers. Anstice directed the design and aesthetic of The Annex Kensington's sales center, and strategically defined how prospective buyers would experience Minto’s showhomes through events, information sessions, and community-involved activities.