What You Need to Know About Public Relations, Featuring Andria Adams, APR
Posted on March 04, 2019 by anstice communications
Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.
Our first episode features Andria Adams, APR, Director of Public Relations at Anstice Communications. She and Host Sheenah Rogers-Pfeiffer get frank about staying relevant in today’s PR landscape, what brand equity really means, building meaningful relationships, and what they wish everyone knew about public relations.
Listen here: The A-Cast Episode 1
About Andria Adams, APR, Director of Public Relations, Anstice Communications
Andria Adams is a recipient of national public relations and marketing industry awards for her work in issues / crisis management and social advocacy. She has led the public relations department at Anstice Communications for the past two years and relies on her extensive experience in strategic communications, issues / crisis management, media relations, and stakeholder engagement to direct successful public relations for clients across North America. She has provided expertise to a roster of industry-leading clients, including AIMCo, Saskatchewan Ministry of Agriculture, AltaCorp, The Calgary Airport Authority, W Hotels, Ford Motor Company, Direct Energy, Classroom Champion, Canadian Breast Cancer Foundation, and more.
About Sheenah Rogers-Pfeiffer, Founder & Chief Strategist, Anstice Communications Sheenah Rogers-Pfeiffer launched Anstice Communications in 2009 out of a passion for connecting people and places. Her small-town roots combined with her extensive exposure to projects all over the world provides her clients with a signature offering derived from human values and behaviour. Over the past 15 years, Sheenah has built a reputation as one of the most forward-thinking strategic leaders in the industry, and she has led world-class strategic communications for clients like Starbucks, Direct Energy, Travel Alberta, Classroom Champions, Los Cabos Tourism, and many more. She is an active participant in her community and a “Top 40 Under 40” alumnus. She was a Board Member of the United Way’s Communications Committee and sat of the Stewardship Committee for the Mayor’s Initiative to Reduce Poverty. Sheenah is also a frequent guest speaker at Mount Royal University’s International PR Program, the University of Calgary’s Communications Program The Ace Class’s BossBabe series, Junior Achievement of Alberta and Women of Influence Conferences.
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