September 23, 2019

Branded video content marketing tips

Featuring John Cameron

Posted on September 23, 2019 by anstice communications

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The growth of video content marketing has been explosive. A recent study from eMarketer reports that for the first time in history,time spent with digital videoin 2019 has surpassed that of traditional TV viewing.In addition, the engagement withvideo posts on Facebook are on average 59% higherthan any other type of content on Facebook. Marketers like us don’t need convincing that video is an important tool.Yet, when it comes to content marketing with video, there are many burning questions that we still wrestle with. Some of these may include:- How do you choose a video production service?- How do you start the process of producing a video?- How has technology changed the video content marketing industry?- Are cheap video content creators better?Join our host and Anstice CEO Sheenah Rogers-Pfeiffer in this conversation with Emmy award winning video director and producer John Cameron to get insights to these questions. As the founder ofMeta Productions, John and his talented team have won many awards and accolades for their impressive work with clients like ESPN, Zappos, Infiniti, Nicki Minaj, Ariana Grande, Tron Legacy and Game of Thrones.Show Notes:2:15 – Predicting the growth of video.3:45 – how has the video industry changed?5:38 – how to inform clients on the value of video9:45 – how to start the process of building a video13:15 – how to avoid problems with branded video content23:49 – Are there similarities between a CardiB music video and a commercial ad?26:10 – how to get the most out of your video content budget32:25 – The evolution of video use on different channels