January 6, 2022

A-Cast Episode 31: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck

Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck


Alan Hart, Stef Hamerlinck and Marc Binkley have interviewed hundreds of the world's leading thinkers on business strategy, marketing, and branding. During this entertaining conversation, the three of us share some of the biggest lessons we've learned from those conversations and share what we believe are amazing opportunities for our profession.

Background on Alan Hart and Stef Hamerlinck

Alan Hart is the Director of Enterprise Brand Strategy & Insights at Capital One and has hosted the Marketing Today podcast since 2014. Alan is also a consultant for marketing leadership and board advisor.Stef Hamerlinck is a brand strategy consultant and since 2017 has hosted the Let's talk branding podcast.



0:00 – Alan linking business strategy with marketing and brand strategy

2:46 – Why Stef started his podcast on brand strategy

4:20 – Why Alan started his podcast

5:40 – Why Marc started his podcast

7:23 – Our favourite interviews

10:10 – What topic marketers need to learn more about

16:05 – Alan’s perception of why CMO’s want to get away from marketing

17:40 – Stef’s thoughts on how brand strategy fits within marketing and business

19:01 – Why marketing strategy IS business strategy

20:40 – The interplay between brand strategy, marketing strategy and business strategy

24:20 – Some memorable lessons from our podcast interviews

· Stef: Faisal Siddiqui How to build a big brand on a small budget

· Alan: Mark Ritson Diagnosis of a brand

· Alan: Bob Hoffman Advertising for Skeptics

· Alan: Branded Entertainment with GoDaddy’s CMO Fara Howard

· Marc: Kaaren Whitney-Vernon on branded content 30:36 – Why advertising is not strategy

31:55 - Some memorable lessons from our podcast interviews

· Marc: Chris Kneeland are marketers addicted to advertising

· Marc: Eddie Obeng the difference between change and transformation

· Marc: Manoj Jasra why momentum is critical

· Alan: Joe Jackman driving results through reinvention, change and transformation

· Stef: JP Castlin on strategy in complexity and emergence

· Stef: Paul Feldwick on the origins of branding

41:36 – The biggest opportunities and threats to marketing

Here's the Marketingland image that we’re referring to throughout the conversation.Additional LinksRoger Martin Marketing and Strategy are one discipline

Roger Martin How strategy really works

The Proper Marketing Club who designed the marketingland image we discussed

The Blanding of Luxury BrandsMarc's interview with Jenni RomaniukMarc's interview with Tessa Sproule and Kaite MacGuire on AI and Machine Learning

Listen Here: A-Cast Episode 31: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef HamerlinckSubscribe to the A-Cast on Spotify or Apple Podcasts. Follow Anstice Communications on Instagram, Facebook, and LinkedIn to stay up-to-date on the A-Cast and agency news.