A-Cast Episode 25: Debunking the 8 Myths of Retail Marketing ft. David Ian Gray

Debunking the 8 Myths of Retail Marketing ft. David Ian Gray

Summary

David Ian Gray is an expert in retail consulting who shares his thoughts about 8 myths that retail marketers need to reconsider.

Background on David Ian Gray

David Ian Gray is a seasoned retail consultant who shares his thoughts with Marc about 8 myths of retail marketing that need to be reconsidered. David is the Founder & Strategist at DIG360, a national retail advisory headquartered in Vancouver. They are a consulting firm that helps retail executives transform and adapt to the changing retail landscape and customer behaviours. He's recognized as an expert on retail and shopping trends and has taught at the London Business School and is a lecturer on marketing management at the BC Institute of Technology.

Timestamps

1:40 – Introduction to David Ian Gray and the 8 myths of retail marketing3:55 – Myth #1: Everything is customer driven5:40 – Why McDonald's digital kiosks and Shoppers Drug Mart self-checkout are not customer driven8:17 – Your business is customer driven – so which customer are you talking about?11:08 – Black Friday offers don’t appeal to all customers12:30 - Myth #2: We’re data-driven decision makers19:45 - Myth #3: We need a Millennials strategy, they are totally unique24:53 - Myth #4: Young shoppers don’t like stores30:55 – Myth #5: The death of retail and the battle for a true omni-channel experience32:32 – Myth #6: The Digitization of retail (and AI) is the answer37:23 – The adaptiveness of the retail industry39:02 - Myth #7: Shoppers demand brands with a purpose (sustainability)43:50 – The habits and discipline brands need to build purposeful brands45:02 – Myth #8: Now that COVID is waning, there will be a return to normal50:25 – A new opportunity for retail brands51:40 – How to find out more about David Ian Gray

Listen Here: A-Cast Episode 25: Debunking the 8 Myths of Retail Marketing ft. David Ian Gary. Subscribe to the A-Cast on Spotify or Apple Podcasts. Follow Anstice Communications on Instagram, Facebook, and LinkedIn to stay up-to-date on the A-Cast and agency news.